WIC10 - Working Session A
Annual Conferences, 17/08/2010
To attract investments, government agencies must know the reality of your offer and learn to study potential investors
Representatives of agencies for the promotion of investment (IPA) from over 70 different countries had the opportunity to learn from renowned experts’ hands the keys to creating a difference in their strategies for capturing investments. In the framework of the XV World Investment Conference WAIPA (World Association of Investment Promotion and Agencies ) that ended today in Buenos Aires, four experts presented the key factors that determine the strategic investment decisions of multinational enterprises.
While Rosa Matzkin, professor of economics at the University of California, presented a long list of parameters that generally are taken into account by companies when choosing a location where to invest in, Pablo Orsei, Director ofMotorola in Argentina, and Paula Guerra, Director of MTV Networks in Latin America, explained which of these criteria were relevant to establishing their businesses in this part of the world. "To attract a company, you have to know this company," said Orsei. Thus, the director of Motorola in Argentina explained the parameters that made the city of Córdoba, the ideal place to open a new center for Software: "Córdoba had the same time period that the United States and the quantity and quality of infrastructures and incentives of the region were very good. But what convinced us was the study that the city of Córdoba made of our company. They knew our needs and made us an tailored offer ".
Paula Guerra explained the process of regionalization of MTV Networks Latin America and the role that the National Development Agency of Argentina had in the decision. "Agencies are the link of the companies with the governmental sphere, they allow us to determine the minimum risk of an investment," said Guerra.
Finally, Katharina Sokolova of OCO Global Consulting provided a detailed list of tips to help IPAs to attract investors. Sokolova urged IPAs to professionalize, to know the businesses and their needs and also be aware of the added value offered or not by their regions and thus to adjust their supply to the demand of enterprises.
Message from the President
Mr. Alessandro TeixeiraApexBrasil, Brasil
The world witnessed numerous changeups and curveballs in the financial markets over the past months.The rise of new development partners – emerging markets that are channeling billions of dollars to developing countries – has opened possibilities for fresh ideas and resources as well as helped sustain inclusive economic growth.
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